Web site promotion | search engine optimization | Submit site to search engines

NetPromoter announces the availability of new version 7.0 of Page Promoter. The program embodies complex approach to Search Engine Optimization and is oriented towards global SE market. NetPromoter is breaking ground once again with a range of new tools including:

• New Keyword Tracker tool which allows performing effective marketing researches in the field of keyword supply and demand and looking up the most effective keywords and keyphrases, which fully comply with the theme of your Web site. The unprecedented algorithm allows:
• Analyzing the statistics of requests made by searchers by the given keyword
• Finding out the competition by this word
• Picking keywords, relevant to the topic of your site
• Finding keywords, used by your most successful competitors.

Keyword research is performed by using the most popular keyword selection tools and services as well as such search engines like Google, Yahoo and others. The program supports querying in different languages and provides access to appropriate language versions of the services if necessary. Moreover, even multi-stage queries to services that require access codes are supported, making the software unique among the programs of a kind. No SEO software provides possibility of querying over 20 resources simultaneously nowadays.

The Research Department of NetPromoter lead by professor Carlton Lovegrove has developed a unique formula for calculating keyword effectiveness KR (Keyword Rank). The formula comprises the ratio between the monthly number of queries by the keyword analyzed and the number of search results that are returned by Google for the query. The thorough study of Keyword Rank for every keyword will allow you to choose the most effective ones and get your site listed on the top of search engine results.

• Popularity Analyzer module, which allows finding out chief factors, influencing your site popularity on search engines and compare them with those of your competitors. You can get your site page rank, Alexa Traffic Rank, Yahoo Web Rank with one click of the mouse as well as information on Google/Dmoz directory presence, Yahoo directory presence, etc. The history of popularity factors changes is stored in the program and you can view the reports at any time by accessing the Reports tab. In addition the program allows predicting the positions your site will occupy on Google in the nearest future the software queries various Google servers and datacenters letting you know beforehand what changes might occur to the main Google search results page (the so-called Google Dance). This will enable you to anticipate Google algorithm changes and take necessary preventive measures to stay on top and leave your competitors behind.

Some of the modules have been greatly improved in the new version of Page Promoter:

• Ranking Utility module has been enhanced, now allowing a webmaster to monitor the dynamics of site rank changes by any keyword and for any period. The results are available in the form of a chart and a table thus providing additional site reporting features.
• Link Popularity module has been supplemented with new Track Changes tab, allowing you to view site link popularity changes in the form of a chart. Possessing such information will enable you to take appropriate decisions on increasing link popularity by exchanging reciprocal links with other sites and submitting your site to directories with subsequent analysis of the effectiveness of actions taken.
• The processing of search engine queries has been optimized, new features added intellectual time-outs, the restrictions upon maximum number of parallel connections make the program more search engine friendly and prevent being banned for automated querying. The program is integrated with Google API and, provided you have your personal free Google API key, you will be able to perform 1000 queries directly to Google database thus saving your time and traffic.
• With the purpose of integrating all programs of NetPromoter within one user interface Meta Tag Promoter and Robots.txt Editor, previously being modules with limited functionality, have been fully included into Page Promoter now constituting full-scale web development tools.
• Meta-tag Editor module has been supplemented with a tool for editing and generation of Dublin Core Metadata Initiative tags, provided for structuring and classification of information. Dublin Core Metadata Standard is a simple yet effective set of elements for categorizing information across various sites. DCMI comprises fifteen elements, standards for which have been adopted on numerous international conferences and workshops dedicated to promoting widespread acceptance of metadata standards and practices. Using DCMI tag Editor is the most effective way of cataloging online library items, online shop goods, galleries and other resources.

back